The challenge
To redefine the way the public interacted with a pedestrian thoroughfare on the University of Sydney Camperdown campus as part of the 2019 Pilot Lights public exhibition.
As part of USYD's Masters of Interaction Design and Electronic Art (MIDEA), we were tasked with developing an interactive public installation with a focus on urban interaction design, responsive environments, user experience in public spaces and the reinterpretation of the city as an interface via digital placemaking.
High level timeline
3 month full-time project as part of Master's degree.
Make of the team
Jiahao 'Andy' Chen
Jiaxin 'Jessie' Li
Isaiah Hinkler
Primary goal
To transform a pedestrian thoroughfare into an engaging and interactive space through a hybrid of art, proxemics and UX design.
My role
My history in visual design and creative media lent itself to my role as the visual design director.
Much of my work on this project was in collaboration with the other two members of the team, offering consultation and guiding the direction of the look and feel of the project in line with my prior experience in graphic design and game development.
My prior experience with small-scale project management also helped to inform creative decisions and keep the project within scope to produce the most successful outcome we could achieve in the time available to us.
Understanding the user
While the user could broadly be described as 'the public', there were a few categories of stakeholder that could be identified; Namely, the University itself, students and teachers, and commuters.
We conducted three rounds of user testing during the development phase of the project, first focusing on the interaction itself, then on the accompanying background music and finally the layout and suitability of the interaction space.
Iterations occurred continuously throughout the whole design process, and helped us to achieve the best possible solution in the time available to us. The reason we conducted these three rounds of user testing beyond what was conducted in our initial design research was to ensure that as the project changed over time, we were still meeting our initial aims and goals for this project, but also to improve on the accuracy of our understanding of the audience’s needs and expectations for our project.
There was an additional round of feedback gathering conducted on the night of the Pilot Lights exhibition, as a way to measure the effectiveness of our final project and whether or not it satisfied the user needs and our initial goals for the project
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